With the holiday season and Black Friday/Cyber Monday looming on the horizon, it’s time to start preparing for the busiest time of the year for online shopping. In our experience, too many companies leave their Black Friday/Cyber Monday planning to the last minute, failing to take the proper steps to set themselves up for success.

As a veteran of Black Friday/Cyber Monday campaigns built and executed for its clients, RFDM shares its top strategies and tactics for planning, launching, and driving revenue results this holiday season.

In this info session, Ryan Foster, Founder and Managing Director of RFDM Solutions, shows you how to plan and launch your Black Friday/Cyber Monday eCommerce digital marketing strategy.

Specifically, you’ll learn:

1. Tuning Campaigns and Digital Stores: How to maximize your revenue potential by tuning up your current campaigns and eCommerce website via conversion optimization techniques.
2. Building Holiday Campaign Strategies: How to build and launch a successful Black Friday/Cyber Monday campaign strategy, with reference to case studies from successful campaigns that drove massive results.
3. Pitching Your Holiday Strategy: How to effectively present your strategy and results to executives, the board, and your team.

By focusing on these areas and drawing on case studies from work with clients, Ryan will teach you how to better assess and communicate value to the company.