Digital marketing teams are under constant pressure to show their value to company executives and board members, often through the presentation of measurable results. But doing so isn’t always easy, especially if you don’t know how to translate your marketing efforts into the language of return on investment, or if you have unreliable data or tracking issues.
In this webinar, Ryan Foster shows you how to plan a digital marketing audit so you can know and show the value of your marketing work.
Specifically, he’ll address:
1. Three common pain-points that can be resolved by an audit.
2. How to establish the scope and objectives of an audit.
3. Data presentation techniques and managing results expectations.
By focusing on these areas and drawing on cases studies from work with clients, Ryan will teach you how to better assess and communicate your value to the company.