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The Importance of Personalization in Marketing Automation
Marketing personalization is a customer experience tailored for individuals or segments within a business’s customer population. Because each customer is unique, ...
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A Step-by-Step Guide to Creating a Marketo Email Preference Center
Marketo doesn’t have a built-in preference center like other marketing automation platforms such as HubSpot. This means that you need to ...
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How to Launch a Successful Email Drip Campaign
Drip campaigns are an incredibly effective way for businesses to nurture leads through multiple touchpoints with targeted content. In preparation for ...
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4 Ways to Make Your eCommerce Store Stand Out During the Holidays
We've put together a crash course for you that delves into four main areas to focus on to make your business ...