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The Top 3 ZoomInfo Mistakes New Users Make
ZoomInfo is one of the best sales intelligence and prospecting databases available on the market. G2 describes ZoomInfo as “the biggest, ...
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ZoomInfo Workflows: 5 Tips for Optimizing the B2B Sales Process with Automation
ZoomInfo is an important and indispensable tool that any B2B business should be using as a part of the outbound sales ...
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Building a Medical Technology Brand Strategy
A crucial aspect of the scaling strategy for your growing medical technology company is the establishment of a brand story that ...
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Agency Vs. In-House Marketing Options for Medical Device and Equipment Companies: To Outsource, Or Not to Outsource When Scaling
As the world emerges from the COVID-19 pandemic, industries across the spectrum are struggling with unprecedented staff shortages and employee retention ...
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Measuring Account-Based Marketing Efforts with HubSpot Dashboards
For many business-to-business (B2B) companies, utilizing account-based marketing helps them improve lead quality, but making sure your efforts are paying off ...
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ZoomInfo vs. LinkedIn Sales Navigator: Which Intelligence Tool Is Right for You?
ZoomInfo and LinkedIn Sales Navigator are powerful tools for business to business (B2B) sales, and both boast features that increase sales, ...
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Account-Based Marketing with ZoomInfo: How to Get the Most of Your ZoomInfo Subscription Through Integrations with Google Analytics & HubSpot CRM
To more effectively market their products and increase lead conversion rates, business-to-business (B2B) marketing teams are increasingly turning to account-based marketing ...
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Best Practices for Facebook B2B Lead Generation: Examples from the Building Industry & Medical Technology Industry
While Facebook presents obvious benefits for the business-to-consumer model, business-to-business (B2B) organizations often see themselves on the outside looking in with ...