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Setting Up the ZoomInfo Google Analytics Integration
*Updated July 2023 with GA4 instructions.* ZoomInfo is a great tool for B2B marketers. We’ve previously discussed why we love ZoomInfo as ...
Blog
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Agency Vs. In-House Marketing Options for Medical Device and Equipment Companies: To Outsource, Or Not to Outsource When Scaling
As the world emerges from the COVID-19 pandemic, industries across the spectrum are struggling with unprecedented staff shortages and employee retention ...
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Using Google Business Management Tools to Capitalize on Cyber Monday & the Holiday Season
With the holidays almost here, it's essential to have your marketing strategy sorted sooner rather than later. Cyber Monday is critical ...
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Improve Business Growth With HubSpot’s Operations Hub
Misaligned operations can cost you time and money, usually quite a lot. HubSpot’s new tool, Operations Hub, can help business owners ...
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Measuring Account-Based Marketing Efforts with HubSpot Dashboards
For many business-to-business (B2B) companies, utilizing account-based marketing helps them improve lead quality, but making sure your efforts are paying off ...