UrtheCast

Urthecast is a Vancouver, Canada based satellite imaging company developing world-first technologies in data services, geoanalytics, machine learning and AI.

Services

  • Web Design & Development

  • Copy Writing & Editing

  • Original User Experience Design

  • SEO Strategy & Implementation

  • Google Analytics & Tag Manager Setup

  • Web to Zoho CRM Integration

Web Design & Corporate Website Merger

UrtheCast is a Vancouver, Canada-based satellite imaging company developing world-first technologies in data services, geoanalytics, machine learning and AI.

The Problem

UrtheCast presented us with two interesting web design and data challenges. This first was to create a modern, interactive corporate website that allows visitors and investors to understand and play with the complex satellite and data technology UrtheCast has created. The second was incorporating a corporate website merger of two sites into this new design: urthecast.com and geosys.com, one of UrtheCast’s subsidiary companies. One of the bigger data challenges was migrating user data and multilingual data from two major WordPress websites into one.

Our Approach

RFDM worked hand in glove with three other teams on this project – UrtheCast’s executive and inhouse technology team, Geosys’s executive and marketing team, and CrossBorder PR’s branding and communications team. Explicit expectations and clear communication between all teams were essential to bring the project together for a successful corporate website merger.

The Solution

To create a modern aesthetic that fits UrtheCast’s brand, and also looks great on all devices, we relied heavily on using full screen, big pane images from their library of jaw-dropping satellite imagery. To create an interactive website that encouraged users to explore rather than scroll, we ‘appified’ the website by creating tabbed menu systems and explorable hotspot-based technology pages. 

“Ryan and the team at RFDM Solutions did an excellent job of planning and implementing our website redesign at UrtheCast Corp. They were incredibly attentive to detail, working closely with our team to showcase our technology and provide unique solutions for our content. RFDM took care of everything for us, including hosting, site migration, SEO, Google Analytics and Google Tag Manager setup. We look forward to continued work with them.”

Wade Larson

Wade Larson, Founder and Executive Vice-President, Business Development at UrtheCast

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