SOLOS Lifting Solutions
Digital Marketing
Crane Service & Lift Planning – Victoria, B.C
Local Marketing Strategy with SEO & Search Ads
SOLOS Lifting Solutions provides hoisting, rigging and transportation services to Vancouver Island with picker trucks and mini cranes.
Services
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SEO Strategy & Implementation
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Unique Blog Content
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Google Search Ads
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Social Media Management
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Google My Business Set Up
Local Marketing Strategy with SEO & Search Ads
SOLOS Lifting Solutions provides hoisting, rigging and transportation services to Vancouver Island with picker trucks and mini cranes.
The Problem
Breaking into an established market with a limited budget was the primary challenge for SOLOS Lifting Solutions. As a young business, SOLOS wanted to build their local visibility with potential clients, including larger general contractors in the area. They also wanted to publicize that they are the premier mini crane provider on Vancouver Island, as this innovative tool had been previously locally unavailable to Islanders.
Our Approach
We worked with SOLOS to create a local business marketing strategy that would work within their budget to maximize leads and increase local brand recognition. In order to promote the business we had to understand the market and how they stood out from competition. We learned a lot about the benefits of mini cranes for lifting in tight urban spaces, and their minimal environmental impact using a zero emission engine.
The Solution
We focused on SEO, as well as using search ads, for a strong local business marketing strategy. Our first step was to implement SEO updates to the SOLOS Lifting Solutions website, ensuring it reflected both their services and the needs of their ideal clients. Through rigorous keyword research we determined key areas of opportunity and used these for Google Ads. We set up successful local search campaigns, and also used call-only campaigns for mobile.
We worked with their web developer to transform the single page site to multi page, producing better search engine results through SEO. We also set up a blog and provided unique content, which resulted in articles on Google’s first page for related search terms and a coveted feature snippet.
To further increase visibility and expand their digital footprint, we created Google My Business, LinkedIn and Facebook accounts for the business. We helped manage the SOLOS Instagram account until the owner felt comfortable doing so himself, making connections with other local services within the industry.
The Benefits
While working with SOLOS Lifting Solutions we were able to help them reach first page ranking for Google in a saturated local market, for both the website and individual blog articles. They received five 5-star reviews on their Google My Business page, and we set the team up for continued success.
“Within 6 months of working with RFDM Solutions for digital marketing, our business was listed on the first page on Google, we have built a loyal local following, and we are receiving a good volume of new customer inquiries. The RFDM team provided valuable original content for our website, search engine optimization for the blog articles they wrote for us, effective online advertising, and they set up and managed all of our social accounts. We’ve definitely seen the value for our money, and it’s great to know they have our back!”
– Patrick Lucas, Director, SOLOS Lifting Solutions