Website Rebuild

Content Strategy

Social Media Management

NOVAA identified a need to update their website and boost their online presence. The team sought to refresh the look of their site in order to present a more modern and tech-forward aesthetic that better reflected the nature of their business. RFDM were tasked with creating a sleek and updated new look for NOVAA’s website that more accurately represented the character and work of the business, while adhering to website best practices. To increase brand recognition online, RFDM set about producing regular authoritative content with SEO best practices, posting actively on LinkedIn, and optimizing Google My Business. RFDM set up NOVAA’s website with Google Analytics and Google Tag Manager in order to enable accurate goal and data tracking on-site, monitoring goals such as contact form submissions.

Collaborating with NOVAA stakeholders, RFDM worked to build a quarterly content strategy. The content strategy was formed around a central topic used to boost brand awareness and establish NOVAA as a thought leader in a particular subject area. Part of the content strategy involved creating site content such as client testimonials, updating team photos, and refreshing outdated bios for the amended ‘About’ page. RFDM then created blog articles that aligned with the overall content strategy based on extensive keyword research and informed by interviews with knowledge experts from the NOVAA team. By posting authoritative and informational content, NOVAA started to rank more highly on search engine result pages for relevant keywords. After building a solid content base, RFDM were able to rank new blog articles on the first page of Google for designated keywords, as well as ranking the new website at the top of the results page for branded search terms – this top spot had previously been occupied by an artist of the same name. These efforts culminated in better rankings on results pages as well as increased organic site traffic on Google.

RFDM also took to LinkedIn to improve NOVAA’s follower engagement. By establishing a regular posting schedule, RFDM was able to grow NOVAA’s online presence on a platform frequented by potential partners and clients. Additionally, optimizing NOVAA’s Google My Business account helped to increase brand visibility and improve Google search result ranking for the company name. In turn, NOVAA was able to obtain and showcase five-star review ratings from clients.

RFDM were able to empower NOVAA with the tools to amplify their brand awareness whilst delivering a cutting-edge website refresh with aesthetics that better represented the company’s ethos and professionalism. Through this project our team laid the foundation for NOVAA to build their own in-house marketing team that could carry forward the strategy that RFDM had curated, ensuring the continuation of best practices for marketing.