Meet Our Team

Amazing Results from an Amazing Team

Our talented team is passionate about hard work and serious about having fun with what we do. We are marketing professionals, developers, designers, pet parents, kayakers and songwriters who deliver high-quality results and innovative solutions customized to our clients needs. 

Ryan Foster

Founder & Managing Director

Ryan has over a decade of experience in digital marketing and CRM consulting, with a background in the automotive, apparel and software industries. His career has included time spent as a Senior Digital Marketing Strategist for AutoTrader Canada as well as a CRM & Marketing Automation Strategy Consultant for organizations as diverse as Manulife, Leatherman, and the United Nations Refugee Agency.

He enjoys songwriting, tennis, and when not working can be found reading a book at his favorite diner or spending time with his lovely partner and their pets.

Karren LeGear

Chief Operating Officer

Karren has an established reputation for relationship building. Her background in hospitality management and administration helped her to hone the soft skills she uses to champion RFDM’s strategic partnership program while also managing client relationships, hiring, and business operations. She is an innovative and versatile leader, both in the workplace and as a mentor for Locelle, and is an active board member for United Way Southern Vancouver Island. 

When not shaking hands and winning hearts and minds, Karren revels in the many delights the West Coast has to offer, enjoys snuggles with her pint-sized pup, and heads off on family adventures near and far. 

Laura Butcher

Content Marketing & Digital Strategy Manager

Laura is a digital marketer who has been an administrator and editor for a number of online publications, ranging from cybersecurity to fashion and lifestyle. She is adept at creating and implementing comprehensive digital marketing strategy, including strategies for B2B and ecommerce sites, SEO, brand development and social media presence. Laura is also proficient in email marketing, with Salesforce Marketing Cloud and Pardot experience and Marketo certification. 

She is a voracious reader, a novice roller skater, and can often be found making up theme songs for each of her client accounts.

Ken Brown

Senior Full-Stack Developer

Ken has experience with database management, full-stack web development, mobile app development, and more. He is Salesforce Certified and specializes in custom CRM integrations. He is also our go-to person for inhouse IT, as he can figure out anything. Ken has an Information & Computer Systems diploma from Camosun College and received the VIATEC Award for Computer Systems Technology in 2019.

He is a mysterious dude. To know him is to love him.

James Ngara

Front-End Web Developer

James is our in-house design wizard. He brings extensive design experience to the table, with expertise in 3D modeling and animation, graphic design, front-end web development, digital marketing, and project coordination. When he’s not in the office, James likes to indulge in CGI movies and taking his team player qualities onto the soccer field.

Michael Rogers

Business Solutions Executive

Michael is a man of many talents. After achieving his MSc in geology, he spent some using his applied geochemistry specialty in the industry before moving into craft beer sales. Following graduation from Salescamp, he transitioned into tech sales and found his way to RFDM. When Michael isn’t networking and pitching, you might find him working on his golf swing – or up early keeping up with the Premier League.

Tiffany Panizzon

Account Based Marketer

Tiffany is our account-based marketing extraordinaire. She is an expert at immersing herself in our client’s industries to help them bring in the best leads. With an extensive background in sales (and radio broadcasting!), Tiffany builds stellar relationships with our clients and helps to realize their goals.

Alex Molyneuxx

Business Solutions Executive

Aside from being the measuring post for all the office British accent impersonations, Alex is our copywriter. He graduated in the UK with a BA in politics, philosophy, and economics, and uses those critical skills to curate compelling marketing content for our clients. When he’s not drafting articles, you might find Alex pursuing his passion for travel and pondering life’s great mysteries.


Chief Barketing Officer

Ellie is an enthusiastic go-getter who works tirelessly at a problem until it is solved. While fairly green to digital marketing, she has proven herself an invaluable member of the team. 

Ellie enjoys peanut butter, focused attention, and incredibly long walks just about anywhere.


Perpetual Employee of the Month

Blue brings a laid back West Coast approach to everything he does. With wisdom beyond his years, he is an excellent sounding board for all team members. 

Blue enjoys trips to Tofino, anything you might be eating in front of him, and sitting in other people’s chairs instead of on the floor.

About RFDM

RFDM is a business technology solutions firm based in Victoria, BC, founded by current Managing Director, Ryan Foster in 2017. Our focus is on delivering revenue results for businesses through custom built marketing and sales cloud solutions. Our services include: CRM consulting and development, digital marketing, website development, marketing automation, and custom business applications for web and mobile.

RFDM simplifies the entire process for our clients, no matter the project, by first sitting down with them to understand their business goals and any obstacles they are currently facing in achieving them. We are then able to create a custom solution that is a perfect fit for our client’s business and their budget. With a wide range of industry experience, we have created solutions for wineries, software as a service (SaaS) companies, car dealerships, non-profits, real estate management firms, online jewelry companies, and venture capital firms. We’re proud of the results we get for our clients, and think their testimonials speak for themselves.

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