Meet Our Team
Homepage Slides
(We love making new friends.)
Amazing Results from an Amazing Team
Our talented team is passionate about hard work and serious about having fun with what we do. We are marketing professionals, developers, designers, pet parents, kayakers and songwriters who deliver high-quality results and innovative solutions customized to our clients needs.

Ryan Foster
Founder & Managing Director
Ryan has over a decade of experience in digital marketing and CRM consulting, with a background in the automotive, apparel and software industries. His career has included time spent as a Senior Digital Marketing Strategist for AutoTrader Canada as well as a CRM & Marketing Automation Strategy Consultant for organizations as diverse as Manulife, Leatherman, and the United Nations Refugee Agency.
He enjoys songwriting, tennis, and when not working can be found reading a book at his favorite diner or spending time with his lovely partner and their pets.
Karren LeGear
Chief Operating Officer
Karren has an established reputation for relationship building. Her background in hospitality management and administration helped her to hone the soft skills she uses to champion RFDM’s strategic partnership program while also managing client relationships, hiring, and business operations. She is an innovative and versatile leader, both in the workplace and as a mentor in the community.
When not shaking hands and winning hearts and minds, Karren revels in the many delights the West Coast has to offer, enjoys snuggles with her pint-sized pup, and heads off on family adventures near and far.
Laura Butcher
Director of Digital Marketing
Laura is a digital marketer who has been an administrator and editor for a number of online publications, ranging from cybersecurity to fashion and lifestyle. She creates and implements comprehensive digital marketing strategies for B2B and ecommerce sites, SEO, brand development and social media presence. Laura is also proficient in email marketing, with Salesforce Marketing Cloud and Pardot experience and Marketo certification.
She is a voracious reader, a novice roller skater, and can often be found making up theme songs for each of her client accounts.
Ken Brown
Director of Development
Ken has experience with database management, full-stack web development, mobile app development, and more. He is Salesforce Certified and specializes in custom CRM integrations. He is also our go-to person for inhouse IT, as he can figure out anything. Ken has an Information & Computer Systems diploma from Camosun College and received the VIATEC Award for Computer Systems Technology in 2019.
He is a mysterious dude. To know him is to love him.
James Ngara
Front-End Web Developer
James is a seasoned design professional and creative problem solver, with over five years of experience in 3D modeling and animation, graphic design, front-end development, marketing, and project coordination. He believes design is about crafting experiences that engage and delight users, that good design should be functional, intuitive, and user-centred, seamlessly blending form and function to create a cohesive whole.
When James isn’t pushing the boundaries of design, he enjoys movies and taking his team player qualities onto the soccer field.
Michael Rogers
Senior Business Solutions Executive
Michael is a man of many talents. After achieving his MSc in geology, he spent some using his applied geochemistry specialty in the industry before moving into craft beer sales. Following graduation from Salescamp, he transitioned into tech sales and found his way to RFDM.
When Michael isn’t networking and pitching, you might find him working on his golf swing – or up early keeping up with the Premier League.
James Simpson
Digital Marketing Specialist
James is passionate about empowering clients to unlock measurable results. He delivers creative solutions that consistently exceed client expectations and approaches everything with a results-oriented mindset. Committed to staying on top of the latest tech-based marketing tools, he is always looking for ground-breaking ways to help his clients thrive.
When he’s not working, he loves to ski, paddleboard, travel, and exercise. He is always seeking out new challenges and experiences — and he brings this same drive and enthusiasm to his work.
Violeta Martin
Project Coordinator
As a well-versed project coordinator, Violeta has mastered managing complex projects from inception to completion with ease. Her towering communication skills enable her to build strong working relationships with project stakeholders while seamlessly managing expectations throughout the project lifecycle. Her strong analytical skills and a keen eye for detail empower her to ensure project teams can meet deadlines and reach unique business goals.
When she’s not ensuring projects are on track, Violeta loves to go for long runs alongside the water, take her dog Ben for walks by the beach, read, and relish in the great outdoors!
Matt Carrier
CRM & Database Developer
As an accomplished CRM & Database Developer, Matt builds cutting-edge solutions that streamline and enhance business processes. Having worked with a wide range of CRM and database platforms — including Salesforce — Matt offers a deep understanding of database architecture. He develops CRM workflows tailored to custom requirements, implementing systems that automate tasks and drive growth.
During his free time, Matt enjoys camping, hiking, fishing, and hunting. He also knows his way around a kitchen, and likes to make scrumptious meals!

Elena Grebenyuk
Business Solutions Representative
Born and raised in Ukraine, Elena traveled the world to study and then independently teach languages. Her background in hospitality, strong communication skills, and natural ability to establish connections led her to the B2B Sales Bootcamp by Palette Skills and her speciality in tech sales. Elena also co-founded the nonprofit Tech2Step where they empower+ in tech and provide a supportive community.
Outside of work, Elena enjoys the outdoors, biking, hiking and paddleboarding as the Vancouver weather allows, and learning the tango.
Ellie
Chief Barketing Officer
Ellie is an enthusiastic go-getter who works tirelessly at a problem until it is solved. While fairly green to digital marketing, she has proven herself an invaluable member of the team.
Ellie enjoys peanut butter, focused attention, and incredibly long walks just about anywhere.
Blue
Perpetual Employee of the Month
Blue brings a laid back West Coast approach to everything he does. With wisdom beyond his years, he is an excellent sounding board for all team members.
Blue enjoys trips to Tofino, anything you might be eating in front of him, and sitting in other people’s chairs instead of on the floor.
About RFDM
RFDM is a business technology solutions firm based in Victoria, BC, founded by current Managing Director, Ryan Foster in 2017. Our focus is on delivering revenue results for businesses through custom built marketing and sales cloud solutions. Our services include: CRM consulting and development, digital marketing, website development, marketing automation, and custom business applications for web and mobile.
RFDM simplifies the entire process for our clients, no matter the project, by first sitting down with them to understand their business goals and any obstacles they are currently facing in achieving them. We are then able to create a custom solution that is a perfect fit for our client’s business and their budget. With a wide range of industry experience, we have created solutions for wineries, software as a service (SaaS) companies, car dealerships, non-profits, real estate management firms, online jewelry companies, and venture capital firms. We’re proud of the results we get for our clients, and think their testimonials speak for themselves.