Free Whitepaper

The Cybersecurity SaaS
Go-to-Market (GTM) Playbook 2023

Set your product launch up for success by following our GTM strategy guide. 

This comprehensive guide dives into the following areas of building a go-to-market strategy for cybersecurity SaaS products:

  Common marketing mistakes

  Developing the right message

  Targeting your ideal audience

  Selecting marketing channels

  Communicating business value

  Building a quarterly plan

  Creating a touchpoint strategy

Your Complete Guide to Planning and Executing a
Go-To-Market Strategy for Cybersecurity SaaS

If you are bringing a cybersecurity SaaS product to market you want to plan for success. 

It is increasingly important that Sales and Marketing teams align for successful product launches. Based on our extensive experience with marketing for cybersecurity and infosecurity SaaS, this guide lays out everything you need to know – step-by-step – to build a sales and marketing strategy for your product. 

In this playbook we break down strategy planning by funnel stage so you’ll find it easy to follow. 

Click to download the playbook. 

RFDM Solutions Inc.
Toll Free: +1866 300 2764

3rd Floor, 777 Fort St. 
Victoria, BC V8W1H2, Canada

©2022 All Rights Reserved. RFDM Solutions

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