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The Importance of Personalization in Marketing Automation
Marketing personalization is a customer experience tailored for individuals or segments within a business’s customer population. Because each customer is unique, ...
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3 Ways to Optimize Checkout Experience for Mobile Users
Why Mobile UX Matters It may come as no surprise that 59% of eCommerce purchases are made on a mobile device. Nearly ...
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Using a CRM for a Shopify Store
As CRM experts we wanted to answer two of the most common questions we hear when people are considering using a ...
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How to Launch a Successful Email Drip Campaign
Drip campaigns are an incredibly effective way for businesses to nurture leads through multiple touchpoints with targeted content. In preparation for ...
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How To Get A Birds-Eye View of Your Inventory in Zoho and Why It Helps
Getting a big picture view of your business is critical for decision-makers to be effective. However, getting that top-level view isn't ...
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Why Non-Branded Traffic is Essential and How to Get It
SEO, the process of improving the quality and quantity of traffic to a website from search engines, should be a fundamental ...
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4 Ways to Make Your eCommerce Store Stand Out During the Holidays
We've put together a crash course for you that delves into four main areas to focus on to make your business ...
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5 Ways to Improve Your eCommerce Website for the Holiday Rush
eCommerce sites see an influx of traffic around major shopping days, so it’s smart to shore up your website in anticipation ...
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Using Google Business Management Tools to Capitalize on Cyber Monday & the Holiday Season
With the holidays almost here, it's essential to have your marketing strategy sorted sooner rather than later. Cyber Monday is critical ...
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Building a Custom Shopify Extension with Zoho Inventory
More often than not, you will be able to find popular, industry-standard tools to meet the unique needs of your business. ...