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Target Audience Strategy for Cybersecurity & Infosecurity SaaS Companies
This article is the third in a series on go-to-market strategy for cybersecurity & infosecurity SaaS companies. You can find our ...
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ZoomInfo vs. LinkedIn Sales Navigator: Which Intelligence Tool Is Right for You?
ZoomInfo and LinkedIn Sales Navigator are powerful tools for business to business (B2B) sales, and both boast features that increase sales, ...
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Using HubSpot to Align Sales and Marketing Teams
Collaboration between your sales and marketing teams has never been more important, because potential customers now have so many ways to ...
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5 Ways Local Sporting Goods Stores Can Compete with Amazon
It’s no secret that local brick and mortar stores are expanding to online shops to grow their business, and this is ...
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From Leads to Sales: How Zoho Marketing Automation Can Grow Your Business
Zoho One’s suite of cloud applications is one of the single best software packages available today for small- to medium-sized businesses. ...
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3 Ways to Increase Lead Quality in Paid Ads for Medical Tech
Lead generation is central to running a successful marketing and sales campaign. It allows you to make contact with prospective customers ...
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10 Dos and Don’ts for Cold Email Outreach: Turning Leads from Cold to Hot
While your marketing campaigns and website help to draw customers in, these aren’t the only methods you should be using to ...
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Account-Based Marketing with ZoomInfo: How to Get the Most of your ZoomInfo Subscription Through Integrations with Google Analytics & HubSpot CRM
To more effectively market their products and increase lead conversion rates, business-to-business (B2B) marketing teams are increasingly turning to account-based marketing ...
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Google Analytics 4: Updates to Benefit Your Business
As we’ve discussed before, Google Analytics is one of the most powerful free marketing tools available. It allows you to track ...
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Best Practices for Facebook B2B Lead Generation: Examples from the Building Industry & Medical Technology Industry
While Facebook presents obvious benefits for the business-to-consumer model, business-to-business (B2B) organizations often see themselves on the outside looking in with ...