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Top 3 Reasons to Use an Insourced Marketing Team
Marketing looks a lot different in 2021: marketing budgets have taken a significant hit, and marketing spending in 2022 is expected ...
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5 Ways Local Sporting Goods Stores Can Compete with Amazon
It’s no secret that local brick and mortar stores are expanding to online shops to grow their business, and this is ...
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7 Best Practices for Selecting Great Stock Photos
How do you create the ideal vision of your brand or company so you can attract and engage your audience? Low ...
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From Leads to Sales: How Zoho Marketing Automation Can Grow Your Business
Zoho One’s suite of cloud applications is one of the single best software packages available today for small- to medium-sized businesses. ...
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3 Ways to Increase Lead Quality in Paid Ads for Medical Tech
Lead generation is central to running a successful marketing and sales campaign. It allows you to make contact with prospective customers ...
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10 Dos and Don’ts for Cold Email Outreach: Turning Leads from Cold to Hot
While your marketing campaigns and website help to draw customers in, these aren’t the only methods you should be using to ...
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Account-Based Marketing with ZoomInfo: How to Get the Most of your ZoomInfo Subscription Through Integrations with Google Analytics & HubSpot CRM
To more effectively market their products and increase lead conversion rates, business-to-business (B2B) marketing teams are increasingly turning to account-based marketing ...
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Hootsuite vs. Zoho Social – Which Social Media Management Platform is Right for Your Small-to-Midsize Business?
The emergence of social media has been a game changer for businesses, especially small-to-midsize businesses. It provides an easy and accessible ...
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Google Analytics 4: Updates to Benefit Your Business
As we’ve discussed before, Google Analytics is one of the most powerful free marketing tools available. It allows you to track ...
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How To Plan a Data Driven Digital Marketing Audit: Step 1 – Scope and Objectives
Step 1: Planning Your Digital Marketing Audit – Establishing Objectives and Scope When planning a digital marketing audit, you must first establish ...