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Setting Up the ZoomInfo Google Analytics Integration
*Updated with new GA4 screenshots.* ZoomInfo is a great tool for B2B marketers. We’ve previously discussed why we love ZoomInfo as an ...
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The 2 Common Marketo to Salesforce Sync Errors Lowering Your Lead Counts
Marketo is often considered the default choice to pair with Salesforce (SFDC) for companies seeking to scale their marketing automation programs. ...
51 Comments
A Step-by-Step Guide to Creating a Marketo Email Preference Center
Marketo doesn’t have a built-in email preference center like other marketing automation platforms such as HubSpot. This means that you need to ...
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Value Proposition for Cybersecurity & Infosecurity SaaS Companies
This article is the second in a series on go-to-market strategy for cybersecurity and infosecurity SaaS companies. You can find our ...
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Simplify Running Your Business with the Zoho Inventory Management System
Getting a big picture view of your business is critical for decision-makers to be effective. However, getting that top-level view isn't ...
58 Comments
Why Non-Branded Traffic is Essential and How to Get It
SEO, the process of improving the quality and quantity of traffic to a website from search engines, should be a fundamental ...
64 Comments
Top 3 Reasons to Use an Insourced Marketing Team
Marketing looks a lot different post-pandemic: marketing budgets have taken a significant hit since 2019, and Gartner's annual CMO Spend and ...
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Hiring a Marketing Agency vs. Building an In-House Marketing Team to Scale: How Smart Companies Do Both
As the world emerges from the COVID-19 pandemic, industries across the spectrum are struggling with unprecedented staff shortages and employee retention ...
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How HubSpot CRM Supports an Omnichannel Marketing Strategy
Omnichannel marketing involves the integration of multiple support channels into a single system to create a seamless and engaging customer experience. ...
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Building a Medical Technology Brand Strategy
A crucial aspect of the scaling strategy for your growing medical technology company is the establishment of a brand story that ...