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Setting Up the ZoomInfo Google Analytics Integration
ZoomInfo is a great tool for B2B marketers. We’ve previously discussed why we love ZoomInfo as an intelligence tool and how ...
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Building a Medical Technology Brand Strategy
A crucial aspect of the scaling strategy for your growing medical technology company is the establishment of a brand story that ...
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Agency Vs. In-House Marketing Options for Medical Device and Equipment Companies: To Outsource, Or Not to Outsource When Scaling
As the world emerges from the COVID-19 pandemic, industries across the spectrum are struggling with unprecedented staff shortages and employee retention ...
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Business Automation for Medical Device Manufacturers: Building Your Sales and Marketing Software Stack
What types of sales and marketing software should medical device and equipment manufactures be considering as part of their Go to ...
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Product Marketing for Cybersecurity & Infosecurity SaaS Companies
This article is the first in a series about go-to-market (GTM) strategies for cybersecurity SaaS companies. Before we get into the ...
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10 Dos and Don’ts for Cold Email Outreach: Turning Leads from Cold to Hot
While your marketing campaigns and website help to draw customers in, these aren’t the only methods you should be using to ...
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Account-Based Marketing with ZoomInfo: How to Get the Most of Your ZoomInfo Subscription Through Integrations with Google Analytics & HubSpot CRM
To more effectively market their products and increase lead conversion rates, business-to-business (B2B) marketing teams are increasingly turning to account-based marketing ...
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Best Practices for Facebook B2B Lead Generation: Examples from the Building Industry & Medical Technology Industry
While Facebook presents obvious benefits for the business-to-consumer model, business-to-business (B2B) organizations often see themselves on the outside looking in with ...
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5 Web Design Tips for Cybersecurity SaaS Companies: Keeping it Simple, but Informative
Cybersecurity SaaS is a complex and technical industry. Procurement officers and executives making software decisions know that they are walking into ...