HubSpot, the customer relationship management (CRM) platform for growing companies, has now made scaling even easier. It just launched CMS Hub Starter, a new tier of the company’s existing web content management system that will give marketers and developers the tools they need to generate business through their website. 

CMS Hub Starter was designed with the needs of marketers in mind, with extra emphasis placed on security, ease of use, and insight into customer data. And because it is built on top of HubSpot’s CRM platform, even smaller companies can leverage their own data to create a better end-to-end customer experience. 

Previously, if you wanted to build your website using HubSpot’s CMS, you had to purchase a HubSpot marketing license and then install the CMS as an add-on. This wasn’t really accessible to small-to-medium businesses. Now, you can get access to HubSpot’s sophisticated CMS with CMS Hub Starter, priced at only $23 USD a month. 

This is especially good news for small businesses with smaller marketing teams and budgets or for businesses that want a platform directly integrated into their CRM but don’t yet have the budget for the Pro Package. These businesses can now use CMS Hub Starter to align their content strategy to the needs of their target audience, all while building an exceptional online customer experience. 

The Top 3 CMS Hub Starter Features for Your Business

We have a lot of experience with HubSpot CMS and think that it’s a great tool for marketing teams who want to work closely with sales. CMS Hub Starter offers all of the tools required for personalization, engagement, and lead generation in one standalone solution, making it easy for marketing teams of any size to build a website that attracts and converts more leads. 

Content Tools

In HubSpot CMS, marketers can build or update web pages, landing pages or blog pages without being constrained by developer sprint cycles. That said, HubSpot CMS has great tools for developers as well, so you can absolutely work with developers to create templates that the marketing team can implement and add new content to without difficulty. We love that you aren’t limited to only drag and drop or a strictly HTML builder. It’s a comprehensive blend of the two typical styles of page builders found in CMS. Small businesses and small teams will greatly benefit from having access to these tools.

Fully Integrated CRM

We will never stop talking about the importance of making sure your marketing team and sales team are aligned. Having an out-of-the-box integration with the CRM allows marketers to keep a close eye on the results of their marketing efforts, from ad campaign, to landing page, to the deals pipeline. It also means that both sales and marketing are looking at the same results and metrics, which minimizes miscommunication and helps to better foster campaign collaboration. 


Speaking of metrics, HubSpot has a thorough reports library and also allows users to create custom reports. Using the report dashboards makes sure that everyone is on the same page but they can also save time. Moving back and forth between reports in Excel and Google Sheets and entering data manually can eat up a lot of time. With HubSpot reporting, you can configure your reports to automatically pull the data you are looking to measure and share. One of our favourite features is that you can create multiple dashboards, so you can create a high-level dash for executives, or get more granular for the marketing team. The possibilities are endless. 

Is CMS Hub Starter Right for Your Business?

CMS Hub Starter is a great option for small-to-medium businesses looking to get more out of their CMS or who want a hassle-free integration with a top tier CRM. If you have questions about how HubSpot can work for you, contact us for a free conversation about your business needs. 

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