Marketing looks a lot different post-pandemic: marketing budgets have taken a significant hit since 2019, and Gartner’s annual CMO Spend and Strategy Survey 2023 reports that average budgets are even down from 9.5% of company revenue in 2022 to 9.1% in 2023. As a result, today’s companies need to build a lean marketing machine that delivers the best value, dollar for dollar. What exactly this looks like is organization-dependent, but an insourced marketing team, as opposed to traditional outsourced or in-house, is the most cost-efficient and effective use of your marketing funds. 

Benefits of an Insourced Marketing Team

An insourced marketing team will include a dedicated group that integrates into your existing team. Ideally, they are immersed in your brand and develop the kind of flexible expertise that allows them to work on a range of marketing projects for your company. There are a few reasons why brands should opt for insourced marketing over traditional outsourced. 

Increased Customization and Cross-Team Collaboration

Because insourced marketing team members are dedicated to your business, they will become familiar with your brand, your industry, and your customer base. One of the primary benefits of having an insourced marketing team is streamlining communication and integration with your sales team, and ultimately, tightly aligning sales and marketing teams to build a more effective conversion funnel. 

Greater Task Flexibility

An insourced marketing team can jump on initiatives big and small without having to modify their job scope or draw up a new contract. This means they can attend to smaller projects, like updating product or landing pages, but also easily pivot when a specific campaign needs to be redesigned. In contrast, outsourced marketing contracts are generally too rigid for this kind of responsiveness and adaptability. 

Cost Effectiveness

Hiring an insourced marketing team will often be more cost-effective because you don’t have to pay anyone a full-time salary and benefits for competitive marketing content. Outside teams will come to you with the requisite skill set, so you can avoid the time and costs associated with recruiting, hiring, and training a full-time employee. This can foster diversity of thought and expertise since you can bring in bona fide marketing experts with a proven track record. 

RFDM Solutions as Your Insourced Marketing Team

RFDM is an insourced marketing team that integrates with your existing marketing team members to create and expertly execute your marketing strategy. We’re a cost-effective option for ongoing marketing campaigns because you won’t have to cover any of our salaries, benefits, or equipment. We’re also a great stop-gap if you are in the process of hiring the perfect in-house marketing team but need to keep your marketing initiatives humming in the meantime. Or RFDM can come in to build a solid marketing foundation that you can make your own once you’ve got your dream team in place.

With RFDM as your insourced team, we become a seamless extension of your business, ensuring high-quality work that is a reflection of our extensive experience in a variety of areas. For example, RFDM can offer more than just digital marketing experts: we also have designers and developers to assist with marketing stack setup or creation of visual assets like display ads, videos, and landing pages. Having us on board frees up bandwidth for the leaders who have other things on their plate. We liaise with managers, directors, and executives when building and executing a custom marketing strategy and take on certain executive responsibilities, like running weekly meetings to review campaign progress and alignment with client expectations. This allows us to make the most of regular feedback from the in-house team – since they know their business better than anyone else – while letting us do what we do best: full-stack marketing that will attract, engage, close, and retain your customers. Contact us for a free 30 minute consultation.