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How HubSpot CRM Supports an Omnichannel Marketing Strategy
Omnichannel marketing involves the integration of multiple support channels into a single system to create a seamless and engaging customer experience. ...
RFDM Insights Blog
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Quote Automation and Quote Merge Functions in Zoho CRM
Creating quotes, proposals, statements of work, and other documents manually can be laborious and time-consuming. Having to transcribe data for each ...
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Setting Up the ZoomInfo Google Analytics Integration
ZoomInfo is a great tool for B2B marketers. We’ve previously discussed why we love ZoomInfo as an intelligence tool and how ...
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Building a Medical Technology Brand Strategy
A crucial aspect of the scaling strategy for your growing medical technology company is the establishment of a brand story that ...
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Agency Vs. In-House Marketing Options for Medical Device and Equipment Companies: To Outsource, Or Not to Outsource When Scaling
As the world emerges from the COVID-19 pandemic, industries across the spectrum are struggling with unprecedented staff shortages and employee retention ...
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Business Automation for Medical Device Manufacturers: Building Your Sales and Marketing Software Stack
What types of sales and marketing software should medical device and equipment manufactures be considering as part of their Go to ...
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On Demand Webinar: Cybersecurity & Infosecurity Go-To-Market Playbook 2022 – Part 2
Ryan Foster shares the lessons RFDM has learned from successfully assisting several cybersecurity companies take their products and services to market.
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5 Tips for Efficient Google Ads Campaigns for Small Businesses
When breaking into the digital space as a small business, marketing is crucial. One of the most common ways to drive ...
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The Importance of Personalization in Marketing Automation
Marketing personalization is a customer experience tailored for individuals or segments within a business’s customer population. Because each customer is unique, ...
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3 Ways to Optimize Checkout Experience for Mobile Users
Why Mobile UX Matters It may come as no surprise that 59% of eCommerce purchases are made on a mobile device. Nearly ...